A full funnel marketing approach
In collaboration with LiveIntent, Outdoor Voices had a goal of creating an email newsletter marketing campaign for a Spring/Summer collection focusing on a new product, the Volley Dress. As a designer this was a fun challenge for me as I got to explore advertising at each stage of the marketing funnel.
Building awareness
LiveIntent’s Animated Teaser product was the first step to creating brand awareness for this client with audiences on our platform. I used promotional video, brand typography, and compelling copy to introduce customers to the playful look and feel of Outdoor Voices.
For your consideration…
Next, I created ads that placed an emphasis on the functionality of the Volley Dress. The images and copy used here served to inform the audience of the dress’s features and educate them on the product’s overall benefits.
Driving conversion
The final component of this campaign involved a line of promotional advertisements offering customers an attractive discount on Outdoor Voices products. This incentivized conversions on the Volley Dress as well as other dresses and apparel products in the spring collection.
Game, set, match!
As a result of this campaign, Outdoor Voices was able to increase overall conversion rates for these line items. I enjoyed collaborating with the OV creative team to bring these ideas to life.
