Overview
During my time designing for LiveIntent, a B2B marketing platform, I created assets for a variety of projects, including client work, internal branding, and external communications. As a lead graphic designer, I was responsible for delivering high-quality designs at every touchpoint. Below are a few of my favorite projects.
National Email Day
The challenge
Facing low engagement with previous posts, LiveIntent needed a fresh approach to enhance our paid social efforts. I identified that video assets achieved higher click-through rates, so I designed and animated a brief explainer video featuring fun facts about the power of email. National Email Day served as the perfect opportunity to launch this campaign.
I collaborated with my Art Director to develop a clear and effective storyboard that outlined how the assets and messaging would integrate to convey a compelling narrative about the power of email.
The outcome
I delivered a multi-faceted lead generation campaign for National Email Day that included the explainer video. This initiative significantly increased traffic to LiveIntent’s contact form web page, resulting in a higher number of form submissions and generating new leads for the business.
Social Media
A big challenge facing LiveIntent’s People Operations team was showing the world what it means to work for LiveIntent.
Goals
Showcase LiveIntent’s products
Highlight company culture
Drive traffic to blog content
The completed project helped to increase overall web traffic to LiveIntent’s blog content and company culture resources. This initiative offered me a chance to collaborate with one of the most visible teams at LiveIntent to create work we were all proud to share with the world.
Company Values
A People-Based Approach
In 2022, LiveIntent refreshed its company values, and I was tasked with designing word art for each value that helped convey their meanings in a fun way.
I animated the final illustrations to be displayed in the New York office and used in miscellaneous video content across company wide initiatives.
The resulting graphics were charming and offered a personal touch to the LiveIntent branding. Displaying these values helped to foster a sense of pride and unity among LiveIntent’s employees.