Reaching new audiences
In Q4, Crépe Erase approached LiveIntent with a need to update their email advertisements. This skincare brand was aiming to target a specific customer base: women over the age of 40.
I conducted a creative consultation with the Crépe Erase team to identify specific goals and determine strategies to test in a new brand awareness campaign.
An upper funnel approach
It all starts at the awareness stage. In collaboration with the creative team at Crépe Erase, I designed elegant and inviting display ads. The content featured here gave customers an idea of who Crepe Erase is for and acclimate them with the stylish look and feel associated with the brand.
A/B Testing
To determine which ads resonated most with our target audience, my team and I conducted A/B testing across several key line items. The results revealed that ads featuring refined product photography paired with benefit-driven copy outperformed the Crépe Erase’s previous approach, which relied on simple model shots and discount-oriented messaging. This insight enabled us to optimize our strategy for greater engagement and impact.
Real beauty. Real results.
By integrating creative strategies that spoke directly to their needs and desires, the campaign successfully elevated brand awareness and enhanced customer engagement. As a result, we saw a notable increase in key performance metrics, while also driving new business for Crépe Erase and generating significant incremental revenue for LiveIntent. This campaign not only met but exceeded expectations, demonstrating measurable impact and long-term value for both brands.
